Our Initiatives

Shared Transition Responsibility Movement (STRM)

A Brand-Supplier Shared Transition Responsibility Movement for Pakistan's Textile and Sports & Apparel Sectors

STRM is a growing international coalition of researchers, sustainability practitioners, advocacy organizations, industry partners, and development finance institutions working to institutionalize the principle that international brands bear shared responsibility, both moral and financial, for decarbonizing the supply chains from which they profit.

$29B

Peak Textile Exports (2024)

60%

Share of Pakistan's Total Exports

8.5%

Contribution to National GDP

350M+

Annual CBAM Cost Exposure

Brand-Supplier Shared Responsibility

Advancing Renewable Energy Transition in Pakistan's Textile Sector

Pakistan's textile and sports apparel industries face mounting pressure from global climate mandates and rising energy costs, often leaving manufacturers to bear the burden of green upgrades alone. A shared responsibility model offers the solution, where global brands co-invest in renewable energy, offer long-term purchase agreements, and provide technical support to help suppliers decarbonize. Backed by initiatives like the Future Supplier Initiative and partnerships with international bodies, this approach is essential for Pakistan to retain GSP+ status, prepare for the EU's Carbon Border Adjustment Mechanism, and secure the industry's long-term competitiveness.

Join the Movement

Interested in partnering with STRM or learning how your organization can participate? Get in touch with ADS.

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